LAS VEGAS – Officials from Vegas Grand Prix and First Data Independent Sales® Fresno by Cardservice International, a processor for Visa credit cards, announced Monday that the event planned for April 6-8 in downtown Las Vegas will now be called Vegas Grand Prix Fueled by Visa as part of a multi-year, multi-city partnership between the two entities. The Vegas Grand Prix is the opening race in the 2007 Cooper Tires Presents The Champ Car Atlantic Championship Powered by Mazda.
Vegas Grand Prix Fueled by Visa owners Bradley Yonover and Dale Jensen said the partnership agreement with First Data Independent Sales® Fresno by Cardservice International, a company that processes credit card transactions for Visa nationwide, is for a minimum of three years and includes other partnership opportunities with subsidiaries of their company, DDB Ventures.
“We are beyond pleased with First Data Independent Sales® Fresno by Cardservice International and their partner Visa becoming such an integral member of the team for the Vegas Grand Prix,” said Yonover, co-owner of Vegas Grand Prix Fueled by Visa. “Vegas Grand Prix Fueled by Visa will be three days of speed and entertainment, unlike anything the city has seen before. The addition of Visa and First Data is a huge boost to an already strong event.”
“The Vegas Grand Prix Fueled by Visa is about innovation and First Data will be providing ticketing technology that is a first in this type of sporting event,” said Jensen, who is a partner with Yonover in DDB Ventures, the company that owns the event. “We’ll now be wireless on all on-site transactions, from tickets to t-shirt purchases, the weekend of the event.”
“At First Data, we are about speed, efficiency and advancing technology. The Vegas Grand Prix Fueled by Visa exemplifies these qualities,” said Richard Ramirez, president and chief executive officer of First Data Independent Sales® Fresno by Cardservice International. “By partnering with the grand prix, we get the opportunity to showcase how our technology can accommodate our customers’ transactions at work and at play in the most unlikely of environments.”
First Data will showcase their credit card processing capabilities using wireless transaction technology that will be at the forefront of all consumer transactions in the next five years, Ramirez said. The V-610 Verifone processor, an exclusive technology from Verifone, will enable customer service agents to operate and process all credit card transactions wirelessly during the Vegas Grand Prix.
Tickets for Vegas Grand Prix Fueled by Visa are on sale beginning today. After higher than anticipated demand for pre-sale tickets, additional seating has been added to the venue and is now available for purchase.
“The demand for tickets during our pre-sale has been fantastic,” said Jim Freudenberg , president and chief executive officer of the Vegas Grand Prix Fueled by Visa. “Vegas Grand Prix Fueled by Visa is continuing to evolve and it’s going to be one incredible weekend of entertainment and technology.”
Ticket prices range from $12 for a one-day general admission ticket to $1,350 for the VIP Hospitality Club three-day ticket with numerous price points in between. If you wait to purchase at the gate, ticket prices begin at $14. Complete ticket purchase options including ticketing and handling fees can be found at www.vegasgrandprix.com or by calling 877.795.RACE (7223). Customers outside of the United States or Canada can purchase tickets by calling 610.854.1799 (country code 1) or by visiting the event’s Web site.
To purchase tickets, for event and volunteer information, visit www.vegasgrandprix.com.
About Vegas Grand Prix
The internationally televised Vegas Grand Prix will cap an action-packed, three-day festival of speed and entertainment held April 6-8, 2007 on and around Fremont Street . The weekend will incorporate major rock concerts, a championship boxing match, celebrity poker tournament, Easter Sunrise Services and an impressive Easter egg hunt culminating in the 2007 series opener for the Champ Car World Series and the Champ Car Atlantic Championship.
The race will be held on a 2.44-mile temporary street circuit through the heart of “Glitter Gulch” in downtown Las Vegas . Champ Cars generate nearly 750 horsepower and can reach speeds up to 180 miles per hour on a street course. It is expected to be one of the largest events in the history of downtown Las Vegas.
About First Data Independent Sales® Fresno Services by Cardservice International
Moorpark, Calif.-based First Data Independent Sales® Fresno by Cardservice International is proud to be part of First Data® Corporation, the leader in electronic commerce and payment services. First Data Independent Sales, a wholly owned subsidiary of First Data Corp. (NYSE:FDC), processes every type of electronic payment method – credit, debit, electronic benefits transfer and electronic checks. First Data Independent Sales offers popular point-of-sale hardware and software for brick-and-mortar and e-commerce acceptance and operates the LinkPoint® Secure Payment Gateway, the most secure payment gateway in the industry. Established in 1988, First Data Independent Sales currently processes more than $12 billion in annual credit and debit card volume and more than 125 million transactions annually for its customer base of 175,000 merchants. First Data Independent Sales has 400 independent agent offices and more than 2,900 sales representatives nationwide.
About DDB Ventures
The Vegas Grand Prix is being presented by DDB Ventures, a company based in Phoenix , Ariz. that has managed several Champ Car World Series races in the U.S. and beyond. DDB Ventures was established in 2005 by principals Bradley Yonover and Dale Jensen, who have partnered to create an entertainment, motorsports and real estate development company. Yonover is a real estate and entertainment entrepreneur whose New York-based production and finance company, GreeneStreet Films, produced films that garnered many awards as well as five Oscar nominations. Jensen, who revolutionized the banking software industry, is the largest single owner of the Arizona Diamondbacks MLB team and a partner in the Phoenix Suns NBA team.