There are several important steps that you can take to maximize your social marketing strategy. These include creating buyer personas, targeting ads and monitoring the activities of your competitors on social media. No matter which platform you choose to promote you business, it is essential to have a content schedule that you regularly update. Your brand mission statement and the content types you want to share should be reflected in your content calendar. Your brand should be represented in 20% of the content that you share. Another third should be...
Many business owners do not realize that social media is now a popular option for Business Reviews. Because most users already have an account, the process of leaving a review is frictionless. This feature offers many benefits to both consumers and businesses. For example, reviews left by current or former customers are a valuable resource that can help them determine their priorities and goals. Facebook's large user base makes it easy to share your experiences and leave feedback. A positive review can encourage consumers to share their experiences with other...